Trend: iBeacon: Sevenvals Mobile Marketing Unit designs first indoor navigation projects for airports and railway stations

  • Beacon technology enables targeted communication at every location with travelers and consumers
  • Indoor navigation is feasible for large facilities with a minimum budget of 200.000 €

Berlin/Cologne, 16th of April 2014 – Sevenval’s Mobile Marketing unit (www.sevenval.com) has developed the first Beacon concepts for airports and railway stations. The team is specialized in developing mobile solutions and services. This includes all possible communications and promotional actions as well as customer loyalty programs for clients such as Sky Deutschland AG and the Telefónica GmbH.

For the installation of a Beacon network as well as a content management system, Sevenval was able to get the Beacon specialist Sensorberg on board. Both companies are cooperating in the development of functional and professional indoor navigation projects.

Large buildings, such as airports, railway or underground stations have been black holes for the navigation technology of smartphones and tablets so far.

The Beacon technology allows indoor navigation because the positions of the relevant Beacons are known and the distance to the owner of the mobile device can be measured. The location of the user can be pinpointed to the exact centimeter. Thus, the user can be guided through indoor rooms by corresponding apps via a network of Beacon transmitters. Since the transmitter uses Bluetooth, no other techniques such as GPS, Wi-Fi are needed.

Thereby, travelers can be led to the right rail platform or gate and will receive valuable information about train or flight delays. Moreover, users are able to find the shops they like and could even be guided to specific products inside those stores. Furthermore, the security can be increased. In case of a fire or other dangers, travelers will be informed about the quickest escape routes.

“At most German railway stations and airports, the indoor navigation can be provided with a network of approximately 800 Beacon transmitters”,says Jan Webering, CEO of Sevenval. “Implementing a functioning and reasonable indoor navigation system without time-consuming infrastructural changes can be achieved with a minimum contribution of 200.000 Euro.”

Combined with an app or a mobile portal navigation, solutions can be created quickly and for a reasonable price. These will allow the user to navigate with ease in complex, large buildings by using his smartphone or tablet.

“Beacons are available in various versions. From small adhesive transmitters with batteries, to waterproof transmitters which are connected to electricity permanently, up to transmitters that are located behind glass. For the first time, the Beacon technology provides us with the opportunity of creating navigation systems independently of their design and other infrastructural conditions of the location”, adds Jan Webering.