Sevenval launcht Beacon-App und plant neue Projekte für Bahnhöfe und Flughäfen.
Hochprozentige Technik: Sevenval hat eine Beacon-App gelauncht und plant neue Projekte für Bahnhöfe und Flughäfen, verrät Geschäftsführer Jan Webering. Der Kölner Technologieanbieter für mobile und adaptive Web-Lösungen arbeitet seit Februar diesen Jahres mit dem Berliner Beacon-Startup Sensorberg zusammen. Beide Unternehmen haben die Indoor-Navigationslösung “Wein & Webtech” entwickelt…
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- a 19x increase of interactions with advertised products in retail stores,
- a 16.5x increase in app usage in-store and
- a 6.4x increase in the likelihood that a shopper kept an app that sent them a beacon message on their phonessee www.techcrunch.com
- Beacon technology enables targeted communication at every location with travelers and consumers
- Indoor navigation is feasible for large facilities with a minimum budget of 200.000 €
Berlin/Cologne, 16th of April 2014 – Sevenval’s Mobile Marketing unit (www.sevenval.com) has developed the first Beacon concepts for airports and railway stations. The team is specialized in developing mobile solutions and services. This includes all possible communications and promotional actions as well as customer loyalty programs for clients such as Sky Deutschland AG and the Telefónica GmbH.
For the installation of a Beacon network as well as a content management system, Sevenval was able to get the Beacon specialist Sensorberg on board. Both companies are cooperating in the development of functional and professional indoor navigation projects. Continue reading
- Beacon technology offers new opportunities for location-based mobile services and marketing
- Sevenval’s Mobile Marketing Unit develops complex allocation concepts in mobile marketing using Beacon technology by Sensorberg Continue reading