Opel is one of Europe’s largest car manufacturers. It was founded in 1862 by car pioneer Adam Opel in Rüsselsheim and has, ever since then, had its headquarters at this traditional Hessian site. Opel’s brand promise, "The future belongs to everyone", is targeted not only at the vehicles, but also includes the digital services that Opel offers its customers.

Since 2009, Sevenval has supported Opel with mobile websites and apps, full responsive and standalone applications. Our approach combines design thinking, proof of concept, pilot projects and series development. In close cooperation with Opel, we test our solutions in rapid, iterative tests right up to the finished product.

VISUALIZER

We have developed a sync system that allows Opel to centrally maintain content with minimal administrative effort. For example, vehicle colors or special rims can be rolled out in selected country markets and offered directly to end customers online. The system was initially designed for mobile devices and has been developed into a full responsive web application.

Visualizer

CONFIGURATOR

The new Opel Configurator meets the requirements of more than 25 markets. For the relaunch of the Opel VC (Vehicle Configurator) we developed a responsive user interface based on a Java backend. The previous configurator was replaced within three months in all the markets by this upgrade. As a result, the performance increased by 30 percent, and the abandonment rate fell by 15 percent.

Konfigurator

SIMPLE USER INTERFACE

Complex dependencies for the user take a back seat. In doing so, we have placed great value on not communicating the complex dependencies between different vehicle equipment to the users. Conflicts visually fade away, allowing users to focus on the selectable options.

Einfache Benutzerführung

POINT OF SALE

We have also extended the configurator for special point of sale applications. The configuration of a new Opel car operates on an iPad. The visualization of the configured vehicle, however, is displayed on a TV or a large screen.

Point of Sale

Opel.mobi

With our own XSLT parsing technology, we have solved the challenge of quickly and easily rolling out content for the mobile website, opel.mobi, across all markets. For each market, additional pages and campaigns can be displayed via a CMS. Our solutions for opel.mobi thus support Opel marketing and at the same time, take the pressure off corporate IT.

Another core feature: the mobile availability of rescue data sheets to support rescue workers in action.

Opel.mobi

ADAM & YOU APP

For the market launch of the Opel Adam, we developed the gamification app "Adam & You". The app users drive in an Opel Adam through a virtual city that is completely white and collect individual sound samples. These can then be combined to form a personal piece of music. The Opel Adam game users can define basic features within the app. For the full selection of all features the user is forwarded directly to the configurator.

Adam & You App

Awards

RED DOT DESIGN AWARD 2013

2013
The App "Adam & You" was awarded the Red Dot Design Award in 2013. This is the jury’s justification for the award:
[The Opel ADAM configuration app is fascinating because it pushes the boundaries of what comparable configurators have to offer. The playful aspect of allowing users to virtually customise and then test-drive their personal car model, by turning the iPad into a steering wheel, is highly original. The design convinces with its clear layout and appealing appearance.]
Learn more →

GERMAN DESIGN AWARD 2018

2018
The Visualizer was awarded the German Design Award 2018. This is the jury’s justification for the award:
»The app allows users to individually configurate the paintwork, rims, and interior, regardless of which device they use. An attractive tool that creates an intense brand experience.«
Learn more →

OUR SERVICES FOR OPEL

UX

UX-Design
The existing technical information structure provided the framework for the development of the new user flow. For clear user navigation, six configuration steps were identified.

DV

Development
The configurator was given a new frontend face. The backend of the configurator was extended by important functions, and a large part of the code could be adopted.

QA

Quality Assurance
With comprehensive test management and targeted quality measures, we guarantee consistently high development quality at every stage of the project. Precise error reports minimize costs and efficiently lead to the fulfillment of quality goals.