Since 2009, Sevenval has supported Opel with mobile websites and apps, full responsive and standalone applications. Our approach combines design thinking, proof of concept, pilot projects and series development. In close cooperation with Opel, we test our solutions in rapid, iterative tests right up to the finished product.
We have developed a sync system that allows Opel to centrally maintain content with minimal administrative effort. For example, vehicle colors or special rims can be rolled out in selected country markets and offered directly to end customers online. The system was initially designed for mobile devices and has been developed into a full responsive web application.
The new Opel Configurator meets the requirements of more than 25 markets. For the relaunch of the Opel VC (Vehicle Configurator) we developed a responsive user interface based on a Java backend. The previous configurator was replaced within three months in all the markets by this upgrade. As a result, the performance increased by 30 percent, and the abandonment rate fell by 15 percent.
SIMPLE USER INTERFACE
Complex dependencies for the user take a back seat. In doing so, we have placed great value on not communicating the complex dependencies between different vehicle equipment to the users. Conflicts visually fade away, allowing users to focus on the selectable options.
POINT OF SALE
We have also extended the configurator for special point of sale applications. The configuration of a new Opel car operates on an iPad. The visualization of the configured vehicle, however, is displayed on a TV or a large screen.
With our own XSLT parsing technology, we have solved the challenge of quickly and easily rolling out content
for the mobile website, opel.mobi, across all markets. For each market, additional pages and campaigns can be
displayed via a CMS. Our solutions for opel.mobi thus support Opel marketing and at the same time, take the
pressure off corporate IT.
Another core feature: the mobile availability of rescue data sheets to support rescue workers in action.
ADAM & YOU APP
For the market launch of the Opel Adam, we developed the gamification app "Adam & You". The app users drive in an Opel Adam through a virtual city that is completely white and collect individual sound samples. These can then be combined to form a personal piece of music. The Opel Adam game users can define basic features within the app. For the full selection of all features the user is forwarded directly to the configurator.