Prepare for Constant Change How we Maximize your Return on Investment in Web-Projects
80 % Saving Of Current Costs
Identify maintainance as a cost driver Mobile devices have entered the mainstream and become an integral part of e-commerce. They bring continuous changes with them: New devices and screen sizes, browser updates and changes in standards. The current challenge in the front end of a multi-channel web site, therefore, is its the maintenance. The rapid development of mobile all-rounders mandate ongoing adjustments. Failure to regularly modernize a website leads to an ongoing loos of quality also observed by users. Updates for new technologies become a daily chore.
TKnow and apply tools for automation In order to adjust to the ongoing changes without explodin costs, companies must identify and use the correct toolchain for their web project. This includes tools which automatically implement new smartphone and browser features. We call this “Prepare for constant change”: the high rate of innovation put ongoing operating costs in the spotlight – recurring adjustments need to be financed and technically automated as cheaply as possible.
Using Technology To Reduce Operating Costs
Simplify bug-fixing and device-updates Using a RESS server ensures a customized content delivery depending on the delivery context and dramatically reduces load times. In addition, many bugs can be prevented and unwanted side effects avoided, resulting in a considerable relief of time-consuming bug-fixing chores for your IT department. Despite the ever-necessary updates for smartphones and tablets and their resepctive browsers and operating systems you will be able to save time: Our server recognises thousands of possible combinations and willl deliver the best suitable content for each device, resulting in a considerable reduction of work load for your programmers.
Automate feature detection and updates Adapt to new features automatically using adaptive components: always use the latest and best sliders for image libraries without having to allocate and extra budget for working hours (without having to budget additional working hours). Sevenval’s Adaptive Components are the server-side variants of web components. They contain “custom HTML” elements which may receive updates separately at the front end. As with the RESS process, the complexity is transferred from the client back to the server. When switching to a RESS server and the corresponding tools your business logic will be maintained or can be upgraded to a modular version.
Stay ahead of the Game
30% Shorter Time to Market
Project requirements decides upon technology Timing a web project also influences technical descisions: Should you need a web presence that is optimised for smartphones i.e. for an event, an m.dot page may be the best solution. Since this is an isolated project, resulting bugs will not affect the entire web presence upon launch. The downside: this version’s content will not automatically correspond with the desktop version and managing its content is also more complex. However, the majority of eCommerce providers need a multi-channel solution with responsive design in order to be able to manage large-scale content centrally. Using this type of website, all requests can be run via a single URL, resulting in a better search enginge ranking. Customers expect to be able to switch from smartphone to tablet or desktop without interruption and since many rely on advice from family and friends when shopping, this URL also simplifies link sharing.
One Web-solution brings the most benefits However, the majority of eCommerce providers need a multi-channel solution with responsive design in order to be able to manage large-scale content centrally. Using this type of website, all requests can be run via a single URL, resulting in a better search enginge ranking. Customers expect to be able to switch from smartphone to tablet or desktop without interruption and since many rely on advice from family and friends when shopping, this URL also simplifies link sharing. The launch of a new web project or a relaunch is often slowed down due to the cumbersome transfer process of its content. Using the right tools and techniques, the process until a web project goes live and thus contributes to the value of an organisation can be increased by up to 30%.
Technology for a shorter time to market
Simplifying content and process implementation The first step to quickly implement a web project is a straightforward handling of existing content and processes. System aggregation is a tool-set, which enables the server-side reuse of data and processes from existing, possibly fragmented systems. It is used to generate new HTML front ends without having to invest a substantial amount of time or money.
Combining Sytem aggregation with front end optimization Web grabbing and parsing instructions which can combine existing web content help here. Using the old front end as data provider enables the transfer of pre-programmed components from data bases while tested features can be integrated automatically. The upgrade is simplified. Another advantage: Existing security concepts stay intact since no direct access of data or logic occurs. A data transfer routed in this fashion also enables a simple front end optimization. Parallel to system aggregation, best practice approaches such as compressing scripts and CSS elements, can also be implemented.
Web Performance Optimization increases Your Revenue
20% Increase Of Conversion Rate
Increase revenue through Web Performance Optimization The term Web Performance Optimization sums up all measures used to reduce load times and response rates to user activities. Search Engine optimization (SEO) is used to improve one’s own search ranking and is already an established and widely accepted practice. However, the need to ensure the best possible performance for users has not yet been recognised by many e-commerce companies. Even the websites of global e-commerce business take too long to load on smartphones and as a result annoy many potential customers.
Set performance as a priority Fact is: nothing reinforces your customers’ loyalty more than shorter load times: After a waiting period of just three seconds the conversion rate will drop by 7 % with every additional second and users will not return to websites they perceive as being too slow. Moreover, your customers expect full functionality across all devices. Currently, the cancellation rate at check-out of e-shops accessed via mobile devices is 26% higher than when accessed by desktop users. By using the tight processes and technologies you can increase both your conversion rate and customer satisfaction by 20%, making web performance optimization an investment which redeems itself. Even more so since the profit coming from WPO will be significantly higher than the initial investment. You will also avoid a psychologic problem: internet users rate slow webpages badly as a whole, as those pages are perceived as being cluttered, complicated and unsightly. Insufficient adjustemnts or updates and bad performance of a website will be punished immediately by e-shoppers: according to a study by Kissmetrics, 40% of all users leave a website which fails to load within three seconds. Every additional delay means conversion rates of web shops drop by 7% per second. So for a e-commerce with a revenue of $100,00 per day, one second delay per loading page means an annual loss of $2,5 million. Cutting down on load times should therefore by a number one priority for every e-commerce company: there is a lot of hidden potential and the right combination of tools means an increased conversion rate of up to 20% is possible.
Technology To Increase Conversion
RESS-Server as a Performance-Motor To increase performance of websites on mobile devices, load times are reduced. For this purpose, especially data transfer and the integration of 3rd party elements must be optimized so that the complexity of the front end is reduced. A central approach for responsive design projects is to add server-side components to an adaptive front end (RESS). With this method, content unsuitable for the respective delivery context is already filtered on the server and will not be transferred in the first place. The RESS server adapts processes and features so that the corresponding hardware and the client’s browser will be supported in the best way possible. Possible adjustments include filters for HTML tags, as well as a selection or optimization of CSS files for the layout. In addition, browser specific Java Script code can be filtered to be delivered only to the appropriate client, making the adaptation of content via media queries or Java queries obsolete. Because many users receive web content via a Content Delivery Network or because it sits behind the proxies of large corporations, feature detection will have to be protected using a cache command in the HTTP Response Header.
Adjust images to the delivery context Another important aspect in regards to load performance is the size of image files, which can already be adapted on the server to match the display formats of corresponding clients. Also new image formats like WebP for Chrome are made available to drastically reduce file sizes.
Optimize processes and features Further steps to enhance performance are not related to responsive design projects and can be applied generally. This includes the reduction of the “Critical Render Path”, which determines the dosplay of content for the user through Front End Optimization (FEO). For this, 3rd party Java scripts like trackers or ads, which block rendering and thus become the Single Point of Failure (SPOF), will be minimized or inserted asynchronously.